The Junior Wall Street Workbook Series
A seven-book money practice for parents and children, ages 4 to 14.
Explore age-based books, games, and activities that help kids learn about money in a fun, simple, and engaging way, while building habits that can last a lifetime.
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What This Series Is
Most kids' books about money are read once and shelved. The Junior Wall Street workbook series is not built to be read. It is built to be used - together, slowly, across years.
Seven workbooks. One per major stage between age four and age fourteen. Each one is sequenced so that the child can return to it, fill in the next page, and pick up where they left off. The parent is in the room. The Saturday morning is the format.
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This is not a curriculum. It is a practice. A small repeating thing that turns into something larger over time.
The Series at a Glance
One per major developmental stage
A full decade of structured practice
Designed to be worked through together
Why a Series Instead of a Single Book
Money habits are not built in one conversation. Cambridge University research suggests core money attitudes are largely set by age seven, which means the work has to start before then - and continue after.
A single book introduces an idea. A series builds a relationship to that idea across years.
By the time a child finishes Workbook 7 at age fourteen, they have spent ten years sitting next to a parent talking about money in a structured way. That is a different kind of education than reading a book once.
7
Workbooks
One per stage, ages 4–14
10
Years of Practice
A decade of structured money conversations
Age 7
Critical Window
When core money attitudes are largely set
3K+
Students Taught
Across 20 countries by the author
How Most Families Use the Series
There is no required pace. Families most often follow one of three patterns - pick the one that fits yours.
The Saturday Morning
Twenty minutes once a week. Whatever workbook the child is currently in. Pages done in order, slowly. Most families finish a workbook in three to six months.
The Birthday Ritual
The grandparent or parent gives the next workbook at each birthday. The first page is done that weekend. The rest gets worked through across the year.
The Visit
For grandparents who see the grandchild irregularly. The workbook lives at the grandparent's house. One or two pages worked on whenever the visit happens.
Why This Is Different From Other Kids' Money Books
A direct comparison across the formats parents most often consider.
| Dimension | Picture Books | Single-Volume Guides | Kids' Investing Apps | Junior Wall Street Series |
|---|---|---|---|---|
| Read once vs. used over time | Read once | Read once | Used until subscription ends | Used across 10 years |
| Active or passive | Passive (read-aloud) | Passive (read by child) | Passive (parent funds, child taps) | Active – parent + child work together |
| Parent involvement | Low | Low | Low | High - that is the point |
| Tied to a real account | No | No | Yes (app's account only) | Yes – any custodial account |
| Credentialed educator | Author varies | Yes for some | No | Yes – former Morgan Stanley |
| Cost | $10–$20 per book | $15–$25 per book | $5–$15/month, indefinitely | $15–$20 per workbook, one time |
| Outcome | Vocabulary | Vocabulary + concepts | Spending awareness | A practice that builds across years |
Annaline Dinkelmann
Founder of Wall Street Walks and Teach Me Wall Street.
About the Author
The workbook series is written by Annaline Dinkelmann - ten years at Morgan Stanley in investment banking and compliance, two years as a full-time day trader, fifteen-plus years in financial education.
Wall Street Walks
Founded 2008 - financial education walking tours
Teach Me Wall Street
Founded 2020 - 3,000+ students across 20 countries
The Books
Written from 20 years of watching what works - in classrooms, on tours, in living rooms, and in live TMWS sessions
The books were not written from a curriculum guide. They were written from twenty years of watching what works - and from parents asking, "What about my younger child?"
Where to Buy
The full series is available on Amazon. You can also buy individual workbooks. The bundled set includes a free copy of the Parent Workshop introductory class.
Individual Workbooks
Buy one at a time, matched to your child's current age. $15–$20 per workbook, one time. Available on Amazon's standard catalog.
The Bundled Set
All seven workbooks at once, plus a free intro to the Parent Workshop. Available directly from juniorwallstreet.com.
As a Gift
Many grandparents give the next workbook in the series as a birthday gift each year. Ships from Amazon. Links to Goodreads series page available.
Frequently Asked Questions
Common questions from parents considering the series.
What is the Junior Wall Street workbook series?
A seven-book financial literacy curriculum for children ages four to fourteen, designed to be worked through together by a parent and child. Each workbook is age-paced. Written by Annaline Dinkelmann, a former Morgan Stanley investment banking professional and founder of Teach Me Wall Street.
What ages are the workbooks for?
The series covers ages four to fourteen, with seven workbooks sequenced across that range. Workbook 1 is for pre-readers (ages four to five), and Workbook 7 prepares a twelve-to-fourteen-year-old to move into Teach Me Wall Street, the program for teens.
How is this different from other kids' finance books?
Most kids' finance books are designed to be read once. The Junior Wall Street workbooks are designed to be worked through together over years — a parent-and-child practice rather than a one-time read. The series is also written by someone with a Wall Street career (ten years at Morgan Stanley), which most kids' finance books are not.
Do I need to buy the whole series at once?
No. Most families buy one workbook at a time, matched to the child's current age, and add the next one when the previous one is finished. Some grandparents give the next workbook as a birthday gift each year. The bundled set is for families who want all seven at once.
Where can I buy the Junior Wall Street workbooks?
The full series is available on Amazon. Individual workbooks ship from Amazon's standard catalog. The bundled set, which includes a free intro to the Parent Workshop, is available directly from juniorwallstreet.com.
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Have a question not answered here? Visit juniorwallstreet.com or reach out directly through the Teach Me Wall Street community.
