Junior Wall Street
Financial education for children ages 4–14, founded by Annaline Dinkelmann - former Morgan Stanley professional with over fifteen years teaching investing.
The Program
The years before Teach Me Wall Street
Junior Wall Street is for ages four to fourteen - the years when money habits are forming whether the parent is teaching them or not.
Workbook Series
How the child learns - seven activity workbooks for parents and children to work through together.
Account Guidance
How the parent gets the structure right - free educational content on the four account types for minors.
Parent Workshop
Where parents learn to teach what they were not taught themselves - live, virtual, small groups.
Three pieces that fit together. A workbook series, an account guide, and a live parent workshop - built as a complete system for families starting from scratch.
What's Inside the Program
The Workbook Series
Seven activity workbooks designed for parents and children to work through together. Each one builds on the last. Sequenced by age - early books cover what money is and where it comes from; later books cover saving, investing, and how a custodial account works. Not a read-aloud. A Saturday-morning practice.
Custodial Account Guidance
Free educational content on the four account types families can open for a minor - UGMA/UTMA custodial accounts, 529 plans, custodial Roth IRAs, and starting July 2026, Trump Accounts. Junior Wall Street does not sell the accounts. Junior Wall Street teaches parents how to choose between them, open them, and use them with their child.
The Parent Workshop
A live virtual class for parents who want to teach their child about money but were not taught themselves. Small groups. Annaline teaching. Parents leave with a custodial account opened, a workbook sequence matched to their child's age, and a script for the first money conversation.
Annaline Dinkelmann
Founder, Junior Wall Street · Teach Me Wall Street · Wall Street Walks
The Founder
From Morgan Stanley to Main Street
One Educator. Three Brands
Junior Wall Street + Teach Me Wall Street + Wall Street Walks
Three brands. One body of work. Together they cover financial education from age four to adulthood — all founded and led by Annaline Dinkelmann, all drawing on the same Wall Street career.
Wall Street Walks
Founded 2008
In-person business - walking tours of New York's financial district, corporate workshops, school group experiences.
Teach Me Wall Street
Founded 2020
Virtual program for teens and adults - live online classes, the eight-week investing competition, private coaching. 3,000+ students. 20+ countries.
Junior Wall Street
Launching 2026
Program for the years before TMWS - workbooks, account guidance, and parent workshops for families with children ages four to fourteen.
What Junior Wall Street Is Not
ⓘ
Junior Wall Street is Annaline Dinkelmann's financial education program for families, published from New York and serving students worldwide. It is not affiliated with any of the entities listed below.
Not Wall Street Juniors Inc.
In-person business - walking tours of New York's financial district, corporate workshops, school group experiences.
Not Junior WallStreeters
Virtual program for teens and adults - live online classes, the eight-week investing competition, private coaching. 3,000+ students. 20+ countries.
Not a Video Game or Board Game
Program for the years before TMWS - workbooks, account guidance, and parent workshops for families with children ages four to fourteen.
By The Numbers
The Track Record Behind the Program
10
Years at Morgan Stanley
Investment Banking and Compliance
15+
Years in Financial Education
Teaching investing at every level
3k+
Students Taught
Through Teach Me Wall Street since 2020
20+
Countries Represented
Students worldwide in the TMWS program
7
Workbooks in the Series
For children ages 4–14
4
Media Features
CNN International, Daily Telegraph, Newsday, USA Today
